See the Future of Coaching Before It Arrives
The data-driven insights, forecasts, and trends every ICF & EMCC coach needs to grow in 2026 — and stay ahead of rapid industry change.
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Personalised Growth Plans
The competitive advantage you need
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Niche
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Your Competitive Advantage for 2026
The coaching industry is changing faster than ever. AI, shifting client expectations, new niche demand, and evolving marketing channels are transforming how coaches attract clients, price their services, and deliver results.
The 2026 Coaching Intelligence Pack gives you clarity, foresight, and actionable insights so you can adapt confidently — not reactively.
Predict pricing trends across niches. Know what to charge — and why.
Find the niches with the highest demand and lowest competition. Position yourself early and gain first-mover advantage
Stop wasting time on platforms that won’t perform. See which channels will dominate next year.
Understand how hybrid coaching will work. Use AI without losing your authenticity or value.
Plan ahead with macro insights, long-term trends, and strategic forecasts.
Create your account to access reports, and the templates in the resource vault.
INSIGHT REPORT 1 — Pricing
Marketing Insight:
Price per session rates appear flat with coaches expecting to do more hours.
Breakdown:
– Structured outcomes over sessions
– AI integration presents pricing challange
– Strong niche identity = better rates
– Single session pricing reduces in importance
INSIGHT REPORT 2 — Niches
Niche Insight:
Several niches show rapid growth signals; focus on defensible positioning over trend-chasing.
Breakdown:
– AI leadership + digital transformation
– Burnout + resilience coaching
– Hybrid team + modern manager coaching
– Career reinvention for the AI economy
– Neurodiversity-aware performance coaching
INSIGHT REPORT 3 — Marketing & Acquisition
Marketing Insight:
Direct outreach often outperforms content-only when the offer and targeting are tight.
Breakdown:
– LinkedIn still #1, but with new rules
– Short-form video shifts toward education
– Micro-communities will overtake large platforms
– Email remains the highest-converting channel
– High-authority content beats “inspirational” posts"
INSIGHT REPORT 4 — AI & Delivery Models
Delivery Insight:
Expect growing demand for hybrid human–AI support, particularly in corporate settings
Breakdown:
– AI = accountability and personalisation
– Human = depth, intuition, transformation
– Async support grows in demand
– Clients want faster, measurable outcomes
– Hybrid becomes the new default
INSIGHT REPORT 5 — The Future of Coaching
Delivery Insight:
“By 2026, Outcomes replace credentials as the primary differentiator”
Breakdown:
– Procurement and risk controls expand beyond enterprise
– “Hybrid” becomes the default operating model.
– Niche positioning tightens around specific problem markets.
– Premium pricing shifts from time-based to value-structured.
– Distribution concentrates around trust transfer.
- Expect two-speed competition.
Know where the industry is heading
Actionable insights
Make confident business decisions
Lead the pack, don't follow it.
Avoid costly mistakes before they happen
Based on facts, not hope.
Decisions: pricing architecture, niche selection, channel selection, AI workflow boundaries
The industry is shifting. Fast. Coaches who plan ahead will raise their prices, specialise strategically, and market more effectively — while others continue using outdated strategies that no longer work.
Access Strategic IntelligenceWhat The Coaches Say...
As part of the founding cohort of coaches invited to help guide the research, I have seen first hand the detail and work that goes into each report.
It's not only highly relevant, it's actionable.
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