The ICF Coach Business Growth Diagnostic™

Primary Outcome:
Clarity + direction + a 90-day revenue-aligned plan grounded in reality.

SECTION A — PROFESSIONAL CONTEXT

1. Country of operation:

2. Primary client geography:
   ☐ Local ☐ National ☐ Global

3. ICF Credential:
   ☐ ACC ☐ PCC ☐ MCC

4. Years coaching professionally:

5. Approximate paid coaching hours to date:

SECTION B — NICHE & BUYER CLARITY

6. Primary coaching niche:

7. Typical buyer:
   ☐ Individual (self-pay)
   ☐ Corporate
   ☐ Hybrid

8. Primary decision maker:

9. Core problem you solve (one sentence):

SECTION C — CURRENT BUSINESS REALITY

10. Approximate current annual revenue:

11. Main revenue streams (tick all that apply):
    ☐ 1:1 coaching
    ☐ Group programs
    ☐ Corporate contracts
    ☐ Workshops / training
    ☐ Other

12. Average client value:

13. Current lead sources producing results:

14. Biggest growth constraint right now:

SECTION D — GOALS & DIRECTION

15. Target annual revenue (12–24 months):

16. Desired weekly working hours:

17. Preferred delivery model:

18. Appetite for visibility:
    ☐ Low ☐ Medium ☐ High

SECTION E — CONSTRAINTS & PREFERENCES

19. Sales confidence level:
    ☐ Low ☐ Medium ☐ High

20. Marketing energy level:
    ☐ Low ☐ Medium ☐ High

21. Risk tolerance:
    ☐ Low ☐ Medium ☐ High

22. Non-negotiables (e.g. no socials, no corporate, no weekends):

FINAL QUESTION (CRITICAL)

23. If nothing changed in your business over the next 12 months, what would concern you most?